Overview
55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.
Year 2023
Studio ADLTV, Ardimages, France Télévisions
Director Matthieu Jaubert
Crew Anne Saint Dreux (Writer), Thierry Ardisson (Writer), Philippe Thuillier (Idea), Thierry Ardisson (Idea), Bastien Gennatiempo (Art Direction), Firouze Mahmoudi (Documentation & Support)
Popularity 2
Language Français
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